They don't have time to answer the phone-especially on a business day. I won't beat around the bush: Yes, you should leave a voicemail when cold calling.Īs mentioned earlier, you probably won't connect with prospects the first time you call them. Should You Leave a Voicemail When Cold Calling? It doesn't matter what company you work for, who you're calling, or the VoIP phone system you use-the best sales voicemails include each of the five essential elements above. This could be a call-to-action: "Call me back so we can discuss this further." Or details about your plans: "If I don't hear back, I'll reach out again. A Specific Next Step: Finally, end your voicemail with a next step.Your Contact Information: Want to receive a callback? A good voicemail greeting will include callback details so that prospects can actually call you back.Why You're Calling: You didn't call to shoot the breeze, did you? Tell prospects why you called and, just as important, why they should care.A professional voicemail greeting includes both. Your name and your company is way better. If you don't tell them who's calling, they won't remember you, and your voicemail will go to waste. Your Name: Your prospects receive a lot of phone calls.Think of your voicemail as a teaser for the actual conversation you were hoping to have when you dialed the prospect's phone number. Instead, every voicemail you leave should have a specific goal and include clear next steps. Essential Elements of a Business Voicemail GreetingĪ sales voicemail should not be something you make up on the fly. So, let's talk about the essential elements of response-worthy voicemails. Know what that means? To succeed in sales, you must leave voicemails.Īnd if you're going to leave voicemails anyway, you might as well do it right. It takes an average of eight cold call attempts to connect with a prospect. ![]() You'd reach your prospects 100 percent of the time, make an amazing first impression, and then book a future appointment before hanging up the phone. ![]() In a perfect world, you wouldn't need voicemail scripts. A voicemail script is exactly what it sounds like: a template that helps sales professionals leave an effective voicemail on their prospect's answering machine.
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